伊人精品影院一本到综合

水乐园主题规划设计的要点

发布日期:2020-09-10



mianduiguoneiyufagaozhangdeshuileyuanjiansherechao,xinshidaiduishuileyuantichulequanxinyaoqiu——duiqishuiyouleshebei、danchun“wanshui”deshidaiyijingguoqu,youkexuqiuyebiandeyuelaiyuetiaoti,duishuileyuandongxian、zhutichangjingfenwei、youleshebeigushixian、chenjinshitiyandengtichulegenggaoyaoqiu。zhiyouzaiguihuashejijieduannenggoujiangshuileyuandezhutihua、yulehua、chenjinshichangjinghuazuohaodeshuileyuan,cainengzhenzhengshixianxiyinyoukehezhangxiaoyunying。


shuileyuanzhutiguihuashejiyounaxieyaodian?《yazhoushuileyuan》teyaohansijianzhu、xidiguoji、xindaoxinchuangyi、guangdongdalangdengqiye,gongtongtantaogaihuatidedangxiaheweilaiqushi。


shanghaihansigongtu



01
要点:精准定位,合理布局



guoneizhimingshejijigou,yeshijinnianxingyeneiguangshouguanzhudezhangxingtaihulongzhimengxishuishijiedeshejifangshanghaihansijianzhushejishiwusuo,duishuileyuanguihuashejiyoufengfujingyanhedudaoshijiao。gaigongsiwenchuangshejizongjianzhangxiaozhenrenwei,renhezhutixiuxianyulexiangmudouyingzaiguihuashejijieduanzuodao“jingzhundingwei、helibuju”,youqishixuanzhigongzuo,shihenduoguihuashejidanweizhongdiankaolvdeyinsu。zhangxiaozhenbiaoshi:“xuanzhijieduannengjuedingxiangmudechengbai!yinweixuanzhinenggoujiejue‘ren’dewenti,renliuliangduishuileyuanxiangmushizhiguanzhongyaode。renkoujishujiudaibiaolemubiaoshichang,yeshiduixiangmuweilaishourucesuandezhongyaocankaoshuju。yibanlaishuo,leyuandemubiaorenkouyingwei1.5xiaoshichechengbanjingdefugairenqun。ciwai,renkoujishuyejuedingleyaotoujiandeshuileyuandeguimo,ruguorenkoujishubugou,jianyigechaodaxingdeshuileyuan,jiangdailaijidadetouzifengxian。”


zhangxiaozhenrenwei,shuileyuanxuanzhiyujiaotongzhuangkuangheqixiangtiaojianxixixiangguan。“youkedaoshuileyuandetongdaxing——baokuozijialuxian、chengshigonggongjiaotong(gongjiao、ditiedeng)、chengjijiaotongdeng,jiaotongshifoubianli,huizhijieyingxiangdaoshuileyuanderuyuanrenshu。qihouyeshiyingxiangshuileyuanyunyingdezhongyaoyinsuzhiyi。yinci,zaiguihuashejishuileyuanshijiuyidingyaokaolvxiangmuxuanzhideqixiangtiaojian。qixiangtiaojianjuedingleshuileyuandeyunyingshizhang,shifoujubeikaifangyechangdetiaojian,yingjiansheshiwaihaishishineishuileyuanhuojianguliangzhedeng。shineileyuankeyijiejueqihouduileyuandeyingxiang,dantouzixiangbishiwaishuileyuanhuidahenduo。yinci,pinghengshineishuileyuanheshiwaishuileyuandepeibiyouweizhong yao,zheijianghendachengdushangyingxiangyoukedeshushiduheyezhudetouzichengben。”


cengcanyushanghaidishini“mingrishijie”zhutiyuanquguihuashejijiliuzhoukeliwanshuileyuanguihuashejidezhimingshejijigouxidiguoji(ccdi),zaileyuanzhutidujiaxiangmuguihuashejifangmianyoufengfudeshijianjingyan。xidiguojishejifuzongcai、wenlvdujiachanpinbuzongjinglihanyingzirenwei,zaizhutileyuanguihuashejigongzuozhong,shejifangxuyaokaoliangdeyaosuyouzhutidingwei、zhutifenqu(gushixian)、zhutihuanjingyingzao(jianzhufengge、zhutisecai、zhutiyuansu)、youlexiangmudezhutihuadeng。


xidiguojigongtu


wulungushixianhaishizhutihuasheji,douxuyaoleyuanzaiguihuashejizhichujiuyoujingzhundingweiyuhelibuju,hanyingzibiaoshi:“shuileyuankaiyuantongchangzaixiaji,zhutichuangyiyinggaishiyinqiyoukeduiqingliangshuishijiechangjingdelianxiang,ruhaiyang、senlin、hubodeng——2018nianyouxidiguojishejiwanchengdeliuzhoukeliwanshuileyuan,jiuyidizhonghaifengqingweizhuti,anzhaogushixianjiangyuanqufenweihaidizhicheng、haidihuanjing、haidishatan、haiditanxiansidaquyu,fenbiechouquledizhonghaidianxingjianzhudetezheng,lansedewuding、baisedeqiangmianyijidengta,fangdizhonghaidehaitan、jiaoshi、yuchuandengyaosu,congeryingzaochulelangmandehaibinqifen,manzuleshenchuneiludeliuzhoushiminduihaiyangdexiangwang。”


xindaoxinchuangyishejizixun(shanghai)youxiangongsizuoweiguoneizhimingdegaopinzhizhutiyulexiangmushejijigouhejishuxingshejigongsi,jinnianlaizaishuileyuanguihuashejifangmianyewanchenglebushaoyouzhixiangmu。gaigongsizongcaiwushichanrenwei,shuileyuanyinqidutedeyouleshuxing,zaiguihuashejishibunengjiandankaolvyoukedongxianyijishebeizuhedengjichuguihua,gengyaocongshuishangleyuanderichangyunyingxuqiuchufa,jiangshuileyuandegenglintedian、canyinxiguan、zulinxuqiu、biaoyanteseyijiyoukeanquandengguanchuanzaileyuandezhenggeguihuashejizhizhong。


xindaoxinchuangyigongtu


wushichanbiaoshi,shuileyuanzaiguihuashejijieduanjiubixuzhongshianquan、quyu、yindizhiyidengyinsubingjingquedingwei。tanjiruhejiehedangdizirantiaojianguihualeyuandemianjihexiangmupeibishi,wushichanyixindaoxinchuangyichengjiedeyuntaitianjieshuishangshijiexiangmuweilishuodao:“tongguoqianqidiaoyan,womenfaxianyuntaitianjieshuishangshijiejinlindeyuntaishanfengjingqulvyouziyuanfengfu、youkejichushenhou、jichujianshexiangduiwanshan,suoyizaijingguodaliangdefenxiyanjiuhou,xindaoxinchuangyideshejishijiangshuileyuandezhengtileixingdingweiwei‘shinei+shiwai+wenquanxiuxian’defuhexingshuileyuan,weiyoukedazaoyigezonghexingdelvyoumudedi,zengqiangleleyuandeduojijieyunyingnengli。”


ciwai,wushichanrenwei,zaishejijieduangengduozhirukejishouduanyeshitishengyouketiyandezhongyaofangfa。“2019nian,xindaoxinchuangyichengjielemoudaxingwenquanshuileyuanxiangmudeguihuashejigongzuo,weibimianleyuantongzhihua,xindaoxinchuangyikaishizhenduishichangshangzuixindekejishuishebeijinxinggengshenrudeyanjiu——ruwiegand(weigang)tuichudevrhuadao,yijihuanqiuyingchenghuoshanwanyinjindetaputapu virtual linezhinengshouhuanxitongdeng,xindaoxinchuangyizaishenruyanjiuzheixiexinjishuhoujijijiangqidaoruleyuan,jinyibutishengyoukedeyouwantiyan。”


zuoweiguoneizhimingshuileyuanshebeigongyingshang,guangdongdalangqixiayongyouzhuanyedeshuileyuanzhutiguihuashejijigou——guangzhoudalangtengyunlvyouguihuashejiyouxiangongsiheguangzhoudalangtengyunshuiwenhuashejiyanjiuyuan,zi2013nianqi,dalangtengyunkaishiweiguoneiwaikehutigongzhuanyedeqianqixiangmucehua、zhutijingguansheji、gongchengshigongjishuzhidaodengquanchengfuwuhuodanxiangshejifuwu。


guangdongdalanggongtu


guangdongdalangrenweishuileyuanguihuashejideyaodianzaiyuzhutidesuzao、mubiaokequndenianlingduan、dangdilishiwenhua、neiluhuoyanhai、zhutidexinyingduhexianhuoduyijishigongnandudeng。qizhong,mubiaokequndenianlingduanshijinnianlaixingyejiaoweiguanzhudebufen。“suizheqinziyouleshichangdehuobao,yijiatingyoukeweishichangzhutideleyuanjinnianlaihuodelebucuodeyingshou,womenzaiweikehuguihuashejishuileyuanshi,huibimianduiqiguoduojingxiancijileishebei,bingzaizhutifenggeshanggengduocaiyonghuopokeaidefengge,dazaoqinheliqiang、jiyoukedailaiwenxinganshoudeshuileyuan,zheileishuileyuanshiqinzijiatinggengyuanyiguanggude。”guangdongdalangfangmianrushishuo。



02
IP:多路径打造,差异化设计



shuileyuanyaodadaoyuqitashichangchanpindechayihuahekechixufazhan,yongyourangyoukexihuanhejieshoudeipfeichangzhongyao(keyishizizhushejiyekeyishiwailaidaorude),yeshipeiyangqianzaikehudezhongyaogongzuo。zheigu“ipfeng”shouxianzaiyingshiwenhuachanyequdeyouyichengji,ranhoushunlichengzhangdaoruzhutileyuanlingyu。shuileyuanzaipaoqilechuantongdeduiqishebei“chunwan”fenggezhihou,yezhujianzouxiangzhutihua,youwanguochengzhongshezhilewanshan qieyouqudegushixian,rangyoukedezhenggeyouyuanguochengrutong“kandianying”,congerduileyuanliuxiashenkeyinxiang。yaozuohaoshuileyuandezhutisuzaogongzuo,ipshichenggongdeguanjian,qiezheileigongzuobixuzaileyuanguihuashejijieduanjiukaolvwanshan。


hansijianzhuwenchuangshejizongjianzhangxiaozhenzaijieshaohansijianzhuliyongipdazaoshuileyuanzhutidejingyanshishuodao:“zaiipdazaofangmian,shuileyuanheludileyuandejingyanshiguantonghubude,womenkeyicongludileyuandechenggongjingyanzhongjiquyouyidechengfenweishuileyuansuoyong。zhongsuozhouzhi,xianjieduanzhutileyuanipdelaiyuanyou3zhong,yishiyinjinjingwairenmenshuxidechengshuip(lirudishinideipxingxiangxilie,sanlioudeipxingxiangxiliedeng), danduiyukaifashanglaishuo,yinjinipbufeidefeiyongyeshibuxiaodeyali;ershizaiguoneizhongduodeipzhongxunzhaoshihegaixiangmudeip,zhengheguoneibijiaoyouliangdeipduixiangmujinxingjiehe,fajueqianzaiyoushi;sanshidazaozizhuip,danzheitiaolurenzhongdaoyuan,xingchengziyouhaoipxuyaotourujudaderenliwulicaili。”


xidiguojizaidazaoliuzhoukeliwanshuileyuanshiyidizhonghaiweizhuti,rongrulebufenhaiyangwenhuaip。xidiguojishejifuzongcai、wenlvdujiachanpinbuzongjinglihanyingzirenwei,duiyushuileyuannaizhigengduozhutileyuanlaishuo,gudingipfanerxianzhileyuankaizhanyouchayihuadezhutihuodonghuotuozhanyetaigengfengfudeercixiaofei,yincixidiguojiyi“yiyufengqing”“haiyangwenhua”zheiyangxiangduilongtongdegainianrongruleyuanzhutijinxingshebei、gushi xianhepeitaofuwudedazao,zhiyaoshixianchenjinganjiudadaoleguihuashejishiyugudexiaoguo。hanyingzidui《yazhoushuileyuan》biaoshi:“duiyoukelaishuo,ipshiyigetiqianderenzhi,huizaiyouwanzhonghuiqianghuagushineirongbingjinxingkuozhan,dadaogengqiangdechenjinshidairugan。rongrushenmeyangdeip、ruherongruipyinggaiweileyuandazaochenjinganyijichayihuaqufuwu。”


xidiguojigongtu


xindaoxinchuangyizongcaiwushichancheng:“meiyouxiyinlideshuileyuanzuizhongbiranhuishiqushichang。zaishuileyuanriyitongzhihuadedahuanjingxia,kaifahuoyinruyigehaoipnengdiaodongbingjuheyoukedeqinggan,zengqiangleyuandeshibiedu,xingchengchayihua,congeryouxiaotishengleyuanzhimingdu。ipdazaoshitishengshuileyuanxiaoshouchengjidezhongyaoshouduan,haikezengjiaxiaizheixieipdeyoukedezhongyoulv。”


zaixindaoxinchuangyiguihuashejidesaibannamenghuanshuishijiexiangmuzhong,gaigongsizhuchuangtuanduishedingleyige“weilaishijiedeshiluoguchengtanxian”dezhuti,bingyoucidazaolexiangguandeiprenwuhezhankaigushiqingjie,congerdaijiyoukeyinxiangshenkedetiyan。“youiphezhutigouchengdegushinenggoujiliyoukelejiehetansuogengduodeyoulesheshi,congeryanzhangtamenzaishuileyuandetingliushijian——xiangyibuhaokandedianshijuxiyinrenmenyuanyihuafeizhenggezhoumoguankanyiyang,yigeyouqudechenjinshigushinenggouxiyinyoukezhenggezhoumodouzaishuileyuanduguo。”wushichanbiaoshi。


wuluncaiyonghezhongfangshiliyongip,dazaochayihuadoushichenggongdeguanjian。guangdongdalangyiguihuashejijianzaodetaiguoxinglangfeihangshuishangleyuanweilijieshaoleruhedazao“chayihua”zhuti。“taiguoxinglangfeihangshuishangleyuancaiqulexingkongjiqirenzhuti,yinghelenianqingyoukeduiyutiankongfeixiangdehuanxiang。zhengtiguihuashejishang,dalangyingzaoleguilidekehuanfeng,bingzaiguihuajieduangenjudangdiyechangwenhuashejilechongmanliuxiangandebiaoyanwutai,rangshuileyuandeyechangyanyihuodonggengjuzhenhanli。kaiyuanhouzheiyishexiangzaishijianzhongshouhuolelianghaodeyoukefankui,shileyuanchengweiqingmaidiqupojuyingxianglidezhutishuileyuan。”guangdongdalangfangmianjieshaodao。


guangdongdalanggongtu



03
未来:一体化设计,增强互动性



tanjishuileyuanguihuashejiweilaihuichaonaxiefangxiangfazhan,hansijianzhuwenchuangshejizongjianzhangxiaozhenshuo:“zhutileyuandeguihuayichaozheyitihuashejifangxiangfazhan。zhengtishejishigewanzhengdeguocheng,congzhengtideguihuabuju,daojianzhuxingtaidesheji、zhutiipdeyanfa、jingguanjianzhuyitihuasheji、yanyixiudeyin ru……yuelaiyuefengfudeyuansuweizhutishuileyuandeguihuashejitichulequanxinyaoqiu。”


zhangxiaozhenbiaoshi,shuileyuanzhutiguihuashejixianjieduanjiweilaiyingzuohaoruxiasidiangongzuo:shouxianshixiangmudexuanzhi,yingxuanzejiaotongbianli、huanjingyoumeizhidi,yixiyinyoukedaofang;qicishichanpinkehuqundejingzhundingwei,jieheiptixigoujianzengqiangshichangzhanhedu,cijiercixiaofei;suihoushizongtibujudeheliguihua,yishixianjiedailiangdezuidahua;zuihoushichanpindechayihuadingwei,chayihuashitigaochanpinshichangjingzhenglidezhongyaoyinsu。


shanghaihansigongtu


xidiguojishejifuzongcai、wenlvdujiachanpinbuzongjinglihanyingzirenwei,youzhutixingdeshuileyuanshiweilaifazhandefangxiang,shenzhishiyoukexuanzeshuileyuanyouwandeshouxuantiaojian,zhutihuizengqiangyoukechenjinshidetiyan。


“zhutishileyuandelinghun,shedingyigezhutihou,yuanqufenerbusan;meigefenqudehuanjingweiraozheigedazhutijinxinggushixianyingzao,gezhongsheshibuzhidejieguohuigengjiayouquwei;zhutikeyimingquejianzhufengge,tongyiquanyuanjianzhugediao,rangyuanqufenggegengxiediao,tuchuleyuantese;zhutikeyijiashenheqianghuayoukeduileyuanderenzhi,zengqiangyoukechenjinshitiyan。weilaishuileyuanzaiguihuashejishi,zhutijiangshiraobukaidebufen。”hanyingzibuchongdao。


xindaoxinchuangyizongcaiwushichancheng,jinnianlaishuileyuandekequndingweizhengzaifashengmingxianbianhua,congzuikaishideyiqingshaoniankehuweizhudaoxianzaidejiatingqinzixingyoukeliangzhengzaidafuzengjia,zheijiuyaoqiushuileyuanbunengjinjinyizhuiqiu“gengkuai、gengciji”weifangxiang,bixupeitaogengduoquweixing、xiuxianxing、hudongxingdeqingxingxishuixiangmu。“shuileyuandezhengtifazhanqushizhengcongdanyixingleyuanzhubuzhuanxingweihezhutileyuan、wenquanjiudian、xiuxiandujiaqu、chengshizonghetinaizhiyanyidengyulexiangmujiheyuyitidefuhexingshuileyuanyijilvyoumudedi。youkedaoshuileyuanyouwanguigenjiedishiyaoyuletiyan,xiangyaoyongyoudeshiyigediququanmiandefuwuxiaofeitiyan,xindaoxinchuangyimuqianzhengzaicongguihua shejicengmiansikaobingjijijinxingshijian。”wushichanshuodao。


xindaoxinchuangyigongtu


guangdongdalangrenwei,suzaozhutishishuileyuanchayihuajingyingdezhongyaoshouduan,yeshizengjiayoukezhongyoulvdebaozheng。zhutizhiyushuileyuan,youruzhuangxiufenggezhiyuxinfang,shuileyuanzhutiyingjuyouxianmingdegexing,zheixuyaoleyuanzaishejijieduanjiuchuzhidedang。ciwai,weilaishuileyuanzaiguihuashejijieduanhaiyingkaolvrongrugengduokejiyuansu,rangzhutiheyoukenenggouhudongqilai,youqizaiyiyanyi、guanlanweizhuyaowanfadeyechang,gengyaotebiezhuyizengqianghudongxing——“youhudongxingdeyechangkenengshishuileyuanxingyeweilaizuiyouqudefazhanfangxiangzhiyi。”


zailijinglezaoqiyiyouleshebeitiyanweizhudeshuileyuanhou,youkeduiyuxinyidaishuishangleyuandeyaoqiuheqidaiyeyuelaiyuegao。zhutihewenhuadechuangyiyijiipdaidongxiadezhutigushirongruyebiandeyuelaiyuezhongyao,tongguochuncuideshuiyouleshebeiduiqiyibunengmanzuyoukedetiyanxuqiu。duiyulaopaishuileyuanlaishuoweiyidetujingshibuduangaishanhechuangxin,erduiyuxinkaiyeshuileyuanjibeihouxiongxinboboderujuzheeryan,zaiguihuashejijieduanzhuzhongyaodian、yinghechaoliu,bawoweilai,cainengshixianbufeitouzihoudezhongjiyuanjing——yingli。



benwenxinxitupianyoushoufangqiyetigong

wenzhanglaiyuan:《yazhoushuileyuan》

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